Mobile marketing is becoming a popular trend. With the increase of smartphone users, many firms are now advertising their products in the online platform for various users. It can help you to reach out to a large audience quite easily. Many firms are developing mobile friendly sites for easy accessibility to the users of such device. Similarly, people are also responding to such marketing trends as it ensures smooth navigation of commercial sites within short period of time. Many of them are now purchasing products using smartphones as it ensures easy selection of product and much safer online transactions.